Claremont Quarter
Autumn Winter Launch
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Autumn Winter Launch
Claremont Quarter is one of Western Australia’s premier shopping destinations, home to a curated mix of leading Australian designers and global fashion brands. Positioned at the heart of Perth’s western suburbs, the centre is known for delivering an elevated retail experience and memorable seasonal events that celebrate fashion, lifestyle, and beauty.
Detail was engaged to manage the publicity campaign and event delivery for Claremont Quarter’s Autumn Winter launch – CQ Front Row. The event was headlined by fashion identity Jesinta Franklin, joined by celebrity stylist Elliot Garnaut and makeup artist Michael Brown for an evening of conversation, runway, and in-store activations.
Detail led the campaign from concept to execution, overseeing all aspects of project management – including talent engagement, guest list curation, and event logistics, alongside an integrated publicity strategy. The public relations approach included media liaison, influencer partnerships, and coordinating exclusive opportunities across print, digital, TV and radio.
The result was a high-impact launch that captured attention across Perth’s key fashion, lifestyle and news media, while delivering a premium in-centre experience for VIPs and the wider public. The event cemented Claremont Quarter’s position as a fashion leader in WA, with CQ Front Row attracting the largest crowd ever recorded at a Claremont Quarter event.