Claremont Quarter
Autumn Winter Launch 26
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Autumn Winter Launch 26
Claremont Quarter is a leading retail destination in Western Australia, recognised for its premium mix of Australian designers and global fashion brands. Situated in Perth’s western suburbs, the centre is known for delivering elevated retail experiences and curated seasonal campaigns across fashion, lifestyle and beauty.
Detail was engaged to deliver an integrated campaign for Claremont Quarter’s Autumn Winter launch, Autumn in Motion. Managing the project end-to-end, Detail led event concept development and production alongside a tailored communications approach. The high-end event featured an immersive runway showcase, complemented by a fashion-led Q&A with Morrison Creative Director Kylie Radford. Detail oversaw all execution elements, including guest management, event logistics, media engagement and influencer partnerships, supported by a comprehensive publicity approach.
The campaign strengthened Claremont Quarter’s standing as a leading fashion destination in Western Australia, delivering its highest event attendance to date and driving strong audience engagement. It generated widespread media coverage across lifestyle and local titles, alongside significant social reach, reinforcing the centre’s reputation for hosting high-impact, fashion-led experiences.