Claremont Quarter
Courting Summer: Spring Summer Launch 26
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Courting Summer: Spring Summer Launch 26
Claremont Quarter is one of Western Australia’s premier shopping destinations, home to a curated mix of leading Australian designers and global fashion brands. Positioned at the heart of Perth’s western suburbs, the centre is known for delivering elevated retail experiences and hosting standout seasonal events that celebrate fashion, lifestyle, and beauty.
Detail was engaged to lead publicity, talent management and event delivery for Claremont Quarter’s Spring Summer 26/27 launch, Courting Summer. Celebrating the arrival of the new season, the event transformed Claremont Quarter into a Wimbledon-inspired fashion destination, featuring a custom pickleball runway, immersive brand experiences and a showcase of the season’s most coveted looks.
Detail secured Australian fashion icon Pip Edwards as the face of the Spring Summer campaign and managed her involvement across the campaign shoot and launch event. The team oversaw talent and influencer engagement, media relations, VIP guest management and event delivery. Detail also managed a strategic partnership with STM, securing two STM cover features alongside multiple fashion, lifestyle, and local stories across earned, owned and social channels.
The result was a high-impact launch that captured attention across Perth’s key fashion, lifestyle and news media, while delivering a premium in-centre experience for VIPs and the wider public.