AGWA
Design Store Opening
Featuring works by renowned local and international artists from the 1800s to today, the Art Gallery of Western Australia (AGWA) is one of our state’s most enriching cultural locales. Encouraging and welcoming diverse audiences into the Gallery, AGWA works with artists, artistic communities and audiences to create bold and adventurous exhibitions, experiences and programs.
Detail worked with AGWA to provide public relations and event services to support the opening of the AGWA Design Store in 2022. Breathing new life into its retail offering, the AGWA Design Store fuses eclectic art with contemporary fashion and homewares, through exclusive products and design collaborations from local and globally renowned brands. Detail managed the publicity around the store opening, as well as engaging a range of influencers and tastemakers across Perth to support the success of the launch event.
The Design Store opening achieved wide-ranging press coverage across traditional and digital publications. In addition, the launch event received a high level of engagement across social media, increasing awareness of the store and supporting foot traffic in its opening weeks.