Avolta
Perth Duty Free Grand Opening
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Perth Duty Free Grand Opening
Global travel retailer Avolta, recently unveiled the grand reopening of its newly refurbished Perth Duty Free store at Terminal 1 in Perth Airport. This bold retail transformation introduced a selection of new digitally innovative zones and a specially curated selection of popular global and local brands. The store’s design reflects a premium walkthrough retail environment that is both light-filled and immersive, reflecting Western Australia’s unique character and creating a new sense of theatre and discovery for every traveller. The refurbishment celebrates both luxury and the Australian spirit, with features such as Australia’s first Haute Parfumerie and the exclusive World of Whiskies section only available at Perth Duty Free.
Detail was engaged to deliver a comprehensive launch campaign, managing media relations and influencer engagement from concept to execution. This included media release development and targeted outreach, influencer engagement and content creation.
The campaign generated widespread media coverage across news, lifestyle and travel outlets, as well as thoughtfully curated content partnerships with key influencers in the lifestyle, beauty and food space. The campaign successfully positioned Perth Duty Free as a must-visit destination, setting a new standard for luxury travel retail in Western Australia.