City of Fremantle Destination Marketing
50 Ways To Freo
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50 Ways To Freo
The City of Fremantle is one of Western Australia’s premier visitor destinations, known for its independent retail, award-winning hospitality and vibrant arts and culture scene.
In response to the Fremantle Traffic Bridge closure, the City of Fremantle engaged Detail to develop a destination marketing campaign that would maintain visitation and reinforce positive perceptions of the city during the disruption. Drawing on the team’s deep local knowledge and connection to Fremantle, Detail created 50 Ways to Freo, a campaign showcasing the many experiences, businesses and attractions that make the port city worth visiting.
The integrated campaign spanned television, print, outdoor, digital and social media, driving audiences to a dedicated 50 Ways to Freo landing page. As the campaign’s central hub, the website brought together all 50 experiences, making it easy for visitors to discover new reasons to visit, plan their day in Fremantle, and engage with local businesses.
Alongside the campaign, Detail delivered more than 50 Destination Marketing Grants, providing local businesses with professional content creation or targeted Meta advertising support to amplify their reach and contribute to the broader destination marketing initiative.