City of Fremantle
Festivals
Hello... Great projects start with good conversations. We offer an extensive range of services & packages to cater for all project sizes. We look forward to hearing from you.
Festivals
The City of Fremantle’s festivals are a celebration of the unique culture of Fremantle. Spanning Fremantle International Street Arts Festival and 10 Nights in Port, the programs showcase street arts, contemporary music, theatre, visual arts, film and live performances. The City of Fremantle engaged Detail to provide marketing and public relations services to raise awareness of the festival, charming people into the city to experience the events.
Working closely with key arts, lifestyle and news outlets, Detail generated awareness in the lead-up to and during the festivals. During the event weeks, Detail was on the ground to manage media opportunities. The focus was to raise awareness of the diverse and interesting acts and shows on offer.
To amplify the approach and foster media relationships, Detail facilitated an overnight media familiarisation, inviting key media and tastemakers to the city for a true Freo experience, positioning Fremantle as a go-to destination for all things arts, culture, dining and lifestyle.
Detail achieved widespread coverage, spanning print, online, broadcast and social media. The public relations strategy supported the City of Fremantle achieve its visitation goals for the festivals.