Claremont Quarter
Spring Summer Launch
Hello... Great projects start with good conversations. We offer an extensive range of services & packages to cater for all project sizes. We look forward to hearing from you.
Spring Summer Launch
Claremont Quarter is one of Western Australia’s premier shopping destinations, home to a curated mix of leading Australian designers and global fashion brands. Positioned at the heart of Perth’s western suburbs, the centre is known for delivering an elevated retail experience and memorable seasonal events that celebrate fashion, lifestyle, and beauty.
Detail was engaged to manage an end-to-end publicity campaign and event for Claremont Quarter – CQ Summer Soirée. Perth-born supermodel Jess Gomes was the face of the campaign and appeared as part of a conversation and runway presentation to launch the season. Detail led the campaign from concept to execution, overseeing all aspects of project management including talent engagement, campaign logistics, event management and guest list curation, alongside an integrated public relations strategy encompassing media liaison, influencer partnerships and coordination of exclusive opportunities across print, digital, tv and radio.
The campaign generated strong awareness across fashion, lifestyle and news media while delivering an unforgettable in-centre experience to launch the new season. The event successfully positioned Claremont Quarter as a must-visit destination for fashion and lifestyle, reinforcing its reputation as a leader in premium retail experiences.