Crown
40th Birthday
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40th Birthday
Crown Perth is a world-class integrated resort and one of Australia’s most iconic hospitality and tourism destinations. Over four decades, the property has grown to include three hotels, including Australia’s only Forbes Five Star hotel in Crown Towers, more than 30 restaurants and bars, Crown Theatre, and a convention space.
Detail was engaged as a partner to assist with delivering their 40th anniversary publicity campaign to share the stories of this significant milestone. The campaign focused on shedding light on the stories behind this major milestone positioning Crown Perth’s anniversary as both a celebration and a reflection on its longstanding impact on and connection to Western Australia.
Working closely with Crown Perth’s internal teams and stakeholders, Detail ensured all activity honoured the scale and significance of the anniversary while maintaining consistency across messaging, content and public-facing moments. Detail’s work included media strategy, talent management, sponsorship and partnership engagement, and coordination of media opportunities on the ground.
The public relations campaign generated widespread media and influencer coverage across print, digital, broadcast, and social channels. This coverage reinforced Crown Perth’s positioning as Western Australia’s largest single-site employer and hospitality precinct leader.