Crown
Greek by George Calombaris
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Greek by George Calombaris
Crown Perth is Western Australia’s premier integrated entertainment destination, renowned for delivering exceptional dining experiences and bringing world-class culinary talent to local audiences. As part of its rotating chef residency program, Crown welcomed acclaimed chef and restaurateur George Calombaris for a limited-time pop-up dining experience, showcasing contemporary Greek cuisine inspired by Western Australian produce and the vibrant spirit of a traditional Greek taverna.
Detail was engaged to support the launch through public relations and influencer engagement services. Working closely with Crown, Detail developed and executed a targeted publicity strategy designed to build anticipation, drive awareness and position the residency as one of Perth’s must-visit dining experiences. This included media engagement across television, radio, print and online channels, alongside the recruitment of food & lifestyle content creators to share the experience with their audiences. Detail managed creator attendance and briefed storytelling that highlighted the venue’s unique culinary offering, vibrant atmosphere and connection to premium Western Australian produce.
The campaign generated strong conversation across media, social and consumer audiences, helping to establish the residency as a sought-after dining experience. Through a combination of earned media and authentic creator advocacy, Detail helped elevate awareness of the pop-up, strengthening Crown Perth’s reputation for delivering exclusive culinary experiences, and inspiring food lovers to experience the warmth, generosity and flavours of modern Greek dining.