Crown
Urban Food District Launch
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Urban Food District Launch
Crown Perth recently opened the ‘Urban Food District’, a vibrant, fast-casual, dining venue featuring a variety of diverse global cuisines and three new bars. Located opposite Crown Theatre, the highly anticipated new dining precinct is Crown Perth’s largest investment in over a decade.
Detail managed a comprehensive public relations campaign, overseeing media relations and coordinating targeted media opportunities to generate awareness and coverage for the opening.
Detail also led influencer engagement for the precinct’s launch, sourcing and managing influencer partnerships, coordinating attendance, and overseeing content creation to amplify the venue opening with Perth’s key opinion leaders and tastemakers in the food and lifestyle sectors.
The campaign generated widespread coverage with stories appearing across print, TV, digital, and socials. Detail has since been engaged on an ongoing basis to work alongside Crown on brand activations, venue openings, media relations, and influencer engagement, with many exciting projects still to come.