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DesignFreo is a not-for-profit organisation that celebrates design and designers in Fremantle and beyond. Founded to strengthen the local design community and showcase its creative depth, DesignFreo creates opportunities for the public to engage with architecture, interiors, product design, public spaces, sustainability, and the broader role design plays in shaping everyday life.
Detail works alongside DesignFreo to promote its annual program of events, delivering public relations support to build awareness, drive attendance, and strengthen recognition of the DesignFreo brand.
The program includes On Location events, offering rare access to significant homes, buildings and spaces, and In Conversation, a series exploring the role of design in shaping our communities. Drawing on its extensive media network, Detail develops strategic story angles that extend the reach of individual events while reinforcing DesignFreo’s mission to foster appreciation for design and its impact on everyday life.
Through an ongoing public relations partnership, Detail has consistently secured media coverage across mainstream news, design, lifestyle and local community publications, helping DesignFreo connect with new audiences and grow awareness of its year-round program. The communications strategy has supported increased visibility for DesignFreo, while strengthening its reputation as a leading voice in design, creativity and innovation.