District Furniture
Christmas Campaign
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Christmas Campaign
District Furniture is a premium design destination, known for its curated selection of furniture, lighting and accessories from leading local and international makers. With the launch of its new Perth flagship showroom, District continues to position itself at the forefront of contemporary design, offering a refined and immersive retail experience.
In the lead up to the Christmas period, District sought to increase in-store traffic while highlighting its range of gifting and accessories. Detail delivered a targeted campaign spanning influencer engagement and media relations, designed to build momentum in the weeks ahead of key retail moments. Detail identified and collaborated with a selection of aligned social media influencers, facilitating in-store visits and content creation that brought the showroom and product offering to life. In parallel, Detail executed media outreach, positioning District as a go-to destination for design-focused gifting, supported by timely angles and event-driven storytelling.
As a result, District strengthened its visibility during a critical retail period. The campaign drove increased awareness of the showroom experience and successfully positioned the brand as a considered destination for Christmas gifting, contributing to stronger engagement both in-store and across digital channels.