Lawson Flats is a members’ social club concept from the Fini Group unseen in the Australian market, with all the trimmings you’d expect from the brains behind the State Buildings project. Located across three floors of the stunning Art Deco Lawson Apartment building in the heart of Perth’s CBD, Lawson Flats offers spaces to work, work out and relax, including a library, karaoke den, meeting rooms, three wellness floors, a restaurant and public-facing art gallery.

The core idea of Lawson Flats is that it has nothing to do with status, industry, or any other category members might fall into – it’s a place for people who share the same community spirit. Whether they want to have a stretch, hold a writer’s room, enjoy a cocktail, spend time with a magazine they’ve never picked up before, or meet new like-minded people – Lawson Flats can be whatever the members want it to be

Detail provided public relations services during Lawson Flat’s ‘Coming Soon’ campaign while construction was underway and leading up to the official launch. This included a strategic local and national publicity campaign to ensure all coverage was tailored to specific news outlets. 

Significant coverage across local and national outlets helped build early brand awareness and support Lawson Flats reach its membership targets ahead of the official opening.

lawsonflats.com