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Hawaiian’s Newpark is a neighbourhood shopping centre that has recently undergone significant revitalisation to strengthen community connection and customer experience. As part of its continued investment in creating meaningful community destinations, Hawaiian announced plans for ‘Hawaiian’s Newpark Community Corner’, an outdoor precinct featuring a public basketball court, immersive Firewise Garden and nature play elements.
Detail was engaged to deliver an integrated launch strategy spanning public relations, event management, influencer engagement and stakeholder communications. The project included the development of the overarching communications narrative, alongside the planning of a breaking ground announcement and community launch celebration. Detail managed all key execution elements, including event logistics, guest engagement, supplier coordination, media hosting, influencer partnerships and content creation, supported by a comprehensive publicity campaign designed to build awareness and drive community participation. Detail also developed supporting stakeholder communications and project messaging.
Detail helped position the precinct as a pioneering example of community-led placemaking and a new benchmark for WA neighbourhood retail destinations. The campaign successfully engaged media, stakeholders, influencers and the local community, reinforcing Hawaiian’s reputation as an innovative and community-focused property group.