ICS
Publicity Campaign
ICS Australia, a leader in Perth’s construction industry, specializes in unique hospitality venues. Their recent projects include Jetty Bar and Eats, Quarter Acre Tavern, Johnny Fox’s, Lynott’s Lounge, and Little Creatures Fremantle. Additionally, ICS has significantly contributed to Perth’s arts and culture scene, delivering installations and structures for the Fremantle Arts Centre, Fremantle Men’s Shed, Design Freo, and the Fremantle Biennale.
Detail partnered with ICS Australia to manage a comprehensive publicity campaign for the heritage-listed A-Shed at Fremantle Ports. This project transformed a 100-year-old warehouse into an ambitious new waterfront microbrewery. The campaign highlighted the blend of heritage preservation and modern innovation, positioning the A-Shed as a landmark venue.
Detail also spearheaded the strategic publicity and video campaign for Jetty Bar, a unique project by hospitality heavyweight Miles Hull. This feat saw the entire timber framework of the bar erected in just one day, marking the first build of its kind in Western Australia. Using sustainable, locally grown timber, the campaign emphasized the environmental consciousness and innovative construction techniques employed.
Within hours, the unassuming building site transformed into ‘Jetty’—a bar on East Fremantle’s riverside that showcased the efficiency and sustainability of modern construction. The publicity campaign drew significant media attention, underscoring ICS Australia’s leadership in innovative and sustainable construction.
Through these campaigns, Detail effectively highlighted ICS Australia’s pioneering approach to construction and their significant contributions to Perth’s hospitality and cultural landscape.