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Kuld Creamery is known for its real ice cream, with playful nostalgic flavours inspired by the North American roots of founders Kaitlyn and Mati Kuld. The business has experienced rapid expansion over the last few years, with pop-up stores at the iconic Rottnest Basin, Broome’s Town Beach, and Highgate, as well as permanent stores in Fremantle and Northbridge.
Detail works with Kuld on an ongoing basis to provide public relations, marketing and events support for their major business milestones. Detail’s involvement has included media relations, influencer engagement, content creation, venue openings and sampling events.
Detail has successfully secured a range of media coverage across print, online, broadcast and social media. Moreover, Kuld has experienced significant uplift on social media, including reach, engagement and followers as a result of Detail’s targeted influencer engagement campaigns. Importantly, Detail’s work has helped generate increased store visitation and revenue for the business.