Mirvac
Dazzle Fest at Iluma
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Dazzle Fest at Iluma
Nestled in the heart of Bennett Springs, just 25 minutes from the CBD and minutes from the Swan Valley and historic Guildford, Iluma Private Estate by Mirvac offers a harmonious blend of stylish homes and picturesque landscapes. With its emphasis on green open spaces, spacious parklands, and an engaging community spirit, Iluma has become synonymous with state-of-the-art parks and a vibrant lifestyle.
The inauguration of Dazzle Park in early 2020 marked a pivotal moment for Iluma Private Estate. To commemorate this milestone, Detail was engaged to conceive, manage, and deliver an unforgettable launch event—Dazzle Fest. The new park, designed to foster community connections, featured a community market space, an entertainment amphitheatre, and a colourful kids’ playground, making it an ideal setting for residents to meet, socialise, and enjoy outdoor living.
Detail crafted a community-focused launch strategy, encompassing event management, publicity, and both paid and organic social media campaigns. The event attracted thousands of guests and a curated group of local influencers, all eager to celebrate the best of Iluma. Attendees delighted in local artisan stalls, gourmet food trucks, live entertainment, free activities, and the park’s impeccable amenities.
Dazzle Fest was a resounding success, solidifying Dazzle Park as a thriving centerpiece of Iluma Private Estate, enjoyed not only by residents and neighbours but by the wider community.