Perth Airport
Passport to Prizes Activation
Hello... Great projects start with good conversations. We offer an extensive range of services & packages to cater for all project sizes. We look forward to hearing from you.
Passport to Prizes Activation
Perth Airport is Western Australia’s primary gateway, connecting people across the state and beyond. With a focus on enhancing the traveller experience, the airport values initiatives that bring energy, visibility and engagement to its terminals and their customers.
Detail partnered with Perth Airport to deliver Passport to Prizes, an activation designed to surprise and engage travellers at Terminal 4, Domestic Airport. The experience blended creativity with strategy, featuring a bespoke vending machine, a playful photo booth, and branded luggage stickers to spark recognition and participation. Travellers were motivated to explore the terminal’s retailers, collecting tokens from stores when spending $30 or more, to engage in our nostalgic game-style themed activation, and unlock travel-themed prizes along the way.
Detail led the campaign from concept to execution, overseeing all aspects of project management – including concept development, creative direction, activation design, printed materials, installation, and photography. The activation created a feel-good moment for travellers, boosted visibility for terminal retailers, and transformed everyday purchases into a memorable, rewarding experience.