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PIAZZA Fremantle is a landmark site in the heart of Fremantle. Underutilised in recent years, the precinct is now being revitalised with a focus on creativity and arts, independent retail, unique hospitality, and public activation, positioning it as an emerging hub for arts, food, and music.
Detail is engaged to support PIAZZA Fremantle across marketing, public relations, and digital communications, working closely with the team during its early stages of brand development and beyond, working towards the objectives of building awareness of the precinct’s transformation, articulating its vision to the public, and attracting future tenants and opportunities through a considered and cohesive communications strategy.
Detail’s work has focused on introducing PIAZZA Fremantle to the market and establishing a strong foundation for its growth. This includes facilitating media introductions for the new ownership, generating coverage around major milestones, and amplifying standout moments such as the arrival of internationally recognised street artists AERO and Bordalo II, through public relations. In addition, an elevated and dynamic social strategy has helped to generate widespread awareness of the tenants and events happening at PIAZZA.
Through a strategic and consistent approach to marketing and public relations, Detail has helped position PIAZZA Fremantle as an emerging cultural destination, building momentum, fostering community interest, and laying the groundwork for its next phase of growth.