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Urban Fabric is a privately-owned, family business providing affordable housing in the greater Fremantle area. Since opening its first property in 2003, Urban Fabric has grown to offer almost 150 furnished rooms and apartments across six locations. The properties are intentionally designed to encourage interaction through elements such as clustered pathways, landscaping and common areas. Long-term living arrangements are also available, helping residents to establish themselves.
Detail was engaged by Urban Fabric to provide marketing, digital and design services. This included developing a new visual identity for the brand, establishing a clear brand tone of voice, and building a new WordPress website. At the heart of the brief was to showcase the people behind Urban Fabric – namely, the team and residents – who are important to its success.
The outcome was an accessible and warm brand presentation across all digital touchpoints, which supported the business in applying for a range of government grants and fundraising opportunities to build more lodgings for vulnerable community members.