Karrinyup Spring/Summer 24 Campaign

Our Journal

An edit of Detail’s news and inspiration. Expect our musings on travel, art and objects that we’re coveting, insightful Q&As with the Detail network and a sharing of recent work.

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Spring 2023 marks Karrinyup’s golden birthday. Detail was engaged to deliver a 360-degree campaign to celebrate this milestone. The brief was to explore the centre’s connection to the surrounding built environment and reinforce Karrinyup’s position as Perth’s leading fashion and lifestyle destination. The concept of ’50 years of style’ cemented the campaign’s direction and mood. […]

Karrinyup – 50 years of style campaign

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As a premium wellness brand, Alchemy Saunas delivers the extraordinary benefits of saunas to individuals and businesses. They have hundreds of members who enjoy their sauna and cold plunge locations on a weekly basis.   The business also offers leasing opportunities to commercial entities who wish to provide sauna facilities to their clients, which appeals […]

Alchemy Saunas

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West Australian developer Saracen Properties purchased the Royal George Hotel in East Fremantle in 2017 with the vision of returning the heritage-listed Hotel to its former glory and reinstating it as a cornerstone of the local George Street community. The project offers Saracen a unique opportunity for the conservation, restoration and adaptive re-use of a significant heritage […]

ROYAL GEORGE REDEVELOPMENT

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Detail has been working with Allure South Sea Pearls as their external marketing and public relations department for over five years. In additional to the ongoing brand development, we have managed the establishment of the online boutique, supported by a social and digital marketing presence.

Allure South Sea Pearls

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Detail were engaged by the Western Australian Museum to develop the campaign platform for the ‘Vikings: Warriors of the North, Giants of the Sea’ Exhibition. When we think of Vikings, we think of fierce warriors wielding blades of iron and steel. We imagine sleek, powerful vessels carrying fearless raiders across treacherous seas to invade foreign […]

WA Museum | Vikings: Warriors of the North, Giants of the Sea

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The Republic of Fremantle is an urban distillery and integrated hospitality venue located in Fremantle’s historic West End.

Republic of Fremantle

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East Fremantle’s iconic Roofing 2000 Site has been owned by long-time residents Rob Turner & Simon Melville since 1992. Untouched for many years, the owners, together with Builtform Projects and Michael Patroni of the award-winning spaceagency architects are working to redevelop the site into residential apartments and commercial spaces. As conscious developers, the project team […]

BuiltForm | Roofing 2000

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Detail was engaged by Australian Development Capital (ADC_) to create a defined communications strategy to raise awareness around the completion of luxury residences Overton Terraces.

OVERTON TERRACES FOR ADC_

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