A Smashing Time with Karrinyup

  • Marketing
  • Public relations

Detail are working with AMP Capital throughout the development of Karrinyup Shopping Centre.

With construction well underway, Karrinyup Shopping Centre was looking to engage with social media influencers and take them on the journey as Karrinyup continues to evolve and deliver more of what they know and love.

Working with the AMP Capital development team, Detail concepted, managed and delivered Perth’s first ‘Smash Cake’ activation where a selection of top influencers received a Karrinyup branded ‘Smash Cake’.

The delivery was completed with a hammer, a nod to the construction activities, to encourage recipients to ‘smash’ open the cakes and reveal the sweet surprise from Karrinyup, tying in with the overall messaging around development.

The activation worked successfully to generate social media coverage and shareable content for the centre, as well as grow awareness around the development within the wider Perth community. A voucher was also included inside the cake to encourage repeat visitation.

Social media coverage from influencers reinforced that Karrinyup is evolving and there is still plenty of reasons to visit and enjoy the centre.

Detail continue to work with Karrinyup Shopping Centre throughout the development.


Photo by Eden De Fleur

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