Just in time for the arrival of long summer days, Perth’s favourite theme park, Adventure World, welcomed the newest addition to Dragon’s Kingdom in over a decade, Yarli’s Dragon Chase.
Having not worked in the traditional publicity space for many years, Detail was engaged to support Adventure World through the launch period with a local publicity approach to ensure broader awareness and ongoing visitation through a major sales period for the park.
Engaging with local media, Detail secured live weather crosses, print and online stories, and significant social media support across local tourism and influencer channels.
This publicity campaign worked to reinforce Adventure World’s position as a key player in the local marketplace whilst also generating broader awareness and positive word of mouth during a key period for the theme park.
Detail continues to work with Adventure World on key projects and park milestones.