Alchemy Saunas

Alchemy Saunas
  • Brand management
  • Content
  • Copywriting
  • Design
  • Digital
  • Marketing
  • Website

As a premium wellness brand, Alchemy Saunas delivers the extraordinary benefits of saunas to individuals and businesses. They have hundreds of members who enjoy their sauna and cold plunge locations on a weekly basis.  

The business also offers leasing opportunities to commercial entities who wish to provide sauna facilities to their clients, which appeals to health centres, sports clubs and rehabilitation clinics. 

With the brand rapidly expanding with hundreds of members and new locations opening, Alchemy Saunas engaged Detail for branding and digital marketing support. The first step was to elevate the brand and build a new website to support the business through a key growth period. 

Detail delivered an exciting brand refresh, creating a refined logo and brandmark, and established colour, typography and image-style conventions that reflected the premium nature of the brand. A campaign shoot at Alchemy’s key locations Port Beach, Point Walter and George Street presented the facilities at their best and captured the sense of wellness and community all members enjoy. 

This brand refresh informed a brand-new WordPress website, that beautifully showcases the Alchemy Saunas’ locations and provides easy access to the booking portal. With memberships currently at capacity, the website has been strategically designed to capture new leads who can be contacted once more memberships become available and new locations open. 

Find out more via the Alchemy Saunas website.

see more projects