With a presence across Australia and the South Pacific, Allure South Sea Pearls has built a reputation for the crafting of magnificent pearl and diamond jewellery. From the pristine waters near Broome and Tahiti, Allure selects only the finest quality South Sea pearls for their collections.
Allure has locations in Perth and the historic pearling town of Broome, as well as a select group of stockists nationally and internationally. The brand also has a strong online presence, with the collection available via the E-Boutique.
Detail has been working with Allure as their external full-service marketing and public relations department for over six years. We manage all aspects of their marketing activities, including design, content creation, digital, and organic and paid social media management.
Detail has also managed creative direction and production for Allure’s large scale campaign shoots, delivery captivating imagery and videography for use across showrooms, brochures, wholesale channels, advertising and digital platforms.
Through working with the brand’s visual presence, tailoring a multi-channel marketing and advertising strategy, and leveraging its rich history and industry prestige, Detail has helped Allure establish itself as one of Australia’s premier pearl brands, with a strong retail presence and significant national and international wholesale offering.
In addition to the ongoing brand development, Detail managed the establishment of Allure’s online boutique, supported by a comprehensive content, social media and digital marketing strategy.
We continue to work with Allure on an ongoing basis.