With a presence across Australia and the South Pacific, Allure South Sea Pearls has built a reputation for the crafting of magnificent pearl and diamond jewellery. From the pristine waters near Broome and Tahiti, Allure selects only the finest quality South Sea pearls for their collections.
Allure has locations in Perth and the historic pearling town of Broome, as well as a select group of stockists nationally and internationally. The brand also has a strong online presence, with the collection available via the E-Boutique.
Detail has been working with Allure as their external marketing and public relations department for over five years – developing the brand from a wholesale only offering, to one of Australia’s premier pearl brands, as well as continuing to build a significant international wholesale offering.
Through working with the brand’s visual presence, the traditional marketing and advertising materials have been refined and developed. In additional to the ongoing brand development, we have managed the establishment of the online boutique, supported by a social and digital marketing presence.
In 2018 we completed our third campaign shoot and subsequent roll out for the brand, and a new website will be live by the end of 2018.
We continue to work with Allure South Sea Pearls.