Visitors to the Fremantle Arts Centre were completely absorbed in a multi-sensory maze of light, air and sound when UK creative powerhouse Architects of Air brought its ‘Arborialis’ luminarium to Western Australia for the first time. Spanning multiple interconnected domes, the giant inflatable architectural structure transformed the Fremantle Arts Centre’s south lawn into an inflatable labyrinth of radiant and mesmerizing colour.
As part of our ongoing work with the Fremantle Arts Centre, Detail was engaged to deliver a media relations and influencer engagement campaign to raise awareness and drive ticket sales and visitation to the luminarium.
The Architects of Air campaign generated 75+ pieces of media and influencer social media content with highlights including features in Urban List, STM, Perth is OK, PerthNow, WA Today and The West Australian as well as broadcast coverage across stations Channel 7 and Channel 10. Our influencer event generated organic social media content across pages including Perth is OK, Visit Fremantle, Kids in Freo and Perthkidz.
Detail’s media relations and influencer campaign supported the Fremantle Arts Centre in attracting over 25,000 visitors to the experience in two weeks, surpassing expected ticket sales.
For more information, visit the Fremantle Arts Centre website.