Boho Blonde

Boho Blonde salon
  • Digital
  • Marketing
  • Public relations

Perth hairdresser and ‘blonde-whisperer’ Kim Haberley opened the doors to her show-stopping salon Boho Blonde in August 2020.

Not many businesses are lucky enough to be booked out before they open, particularly during a pandemic and recession. However, for Boho Blonde it’s business as usual.

With a hairdressing career spanning 13 years, Kim branched out in 2019 and set up a single chair in her home salon. The decision to go it alone quickly paid off. As a result, Kim’s waitlist is sitting over 200 clients eager to attain the bright, creamy blonde tresses and brushed out waves the salon is known for.

Boho Blonde boasts a highly-engaged digital community exceeding 13,000 followers. The salon’s loyal clientele include a number of Perth’s biggest beauty and lifestyle influencers including YouTube star Kate Wasley and makeup artist Jaz Hand. Partnering with influencers of this calibre has seen the salon establish a cult-like following in Perth after less than a year of business.

Detail are managing the local publicity campaign in line with Boho Blonde’s new salon opening. Working with Perth’s leading print and digital publications across the news, lifestyle and beauty spaces is key to raising awareness for the salon and reaching new clients. Therefore, Detail were engaged for their expertise and established networks in this field.

For more information on Boho Blonde’s services, visit the website.

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