Cottesloe Village is a leafy local precinct nestled in the beachside suburb of Cottesloe.
Extending across several streets, the Village provides locals and visitors with an abundance of fashion, lifestyle and food offerings, creating a unique experience every visit.
With such a wide variety of businesses making their home in the Village, it was important to the managing body that each business was represented within the wider marketing strategy. As such, Detail was engaged to manage the social media channels for Cottesloe Village.
Detail worked to concept, shoot and deliver original, interesting content across the Instagram and Facebook platforms for the Village. This involved understanding the local community, liaising with business owners and developing a unique tone of voice and look and feel for the Village.
As part of the ongoing social media strategy, Detail developed the event concept and hosted an activation for social media influencers with a selection of retailers in the Village. A select group of influencers in the fashion, lifestyle and food space were invited to experience the very best of Cottesloe Village as they ate, drank and shopped their way through the precinct, generating content and sharing their experience, in turn increasing exposure and driving followers to the channels.
In addition to the day to day strategy, content creation and management of the social media channels, Detail also worked closely with the managing body to refresh the image of the brand by concepting, designing and delivering a new suite of branding materials for the Village.