Creative Melville

Creative Melville is about realising the City of Melville’s cultural potential, strengthening the City’s collective identity and empowering residents and the wider community through learning, information, and creativity.

Leading the way in their dedication to arts, culture, and learning – in recent years, the City of Melville has cemented itself as a significant cultural hub in both the local and wider metro area.

With an ongoing calendar of community-focused events, activations, exhibitions and initiatives, the City was looking to partner with an agency to develop a marketing strategy that highlights these key activities. The goal is to generate ongoing awareness, building on the key themes of the brand.

Since early 2022, Detail has worked closely with the City of Melville to deliver end-to-end campaigns across all facets of the creative calendar. This has included announcing the arrival of Perth’s largest road mural and the relocation of WA’s oldest peak music body, WAM, to the City of Melville.

Detail also managed the publicity campaign for Melville Midwinter and Artist Open Studios, and influencer engagement for ART BOX.

The appointment of Detail has seen increased awareness, profile building and engagement for the City of Melville and their creative pursuits. Detail continues to work with Creative Melville across the marketing of its entire arts and cultural program.