Fremantle Arts Centre
Kurunpa Kunpu
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Kurunpa Kunpu
Launched at Melbourne Design Week, Kurunpa Kunpu | Strong Spirit was a captivating exhibition showcasing limited-edition crafted timber art forms. This remarkable display was the culmination of a unique, multi-year cross-cultural design collaboration between skilled punu (wood) carvers Tanya Singer and Errol Evans of Maruku Arts, and renowned furniture designer Trent Jansen.
To bring this extraordinary exhibition to life at the Fremantle Arts Centre, Detail developed a comprehensive campaign that included widespread publicity and an intimate VIP event for collectors and buyers. The event featured the artists and brought together influential figures from the art, design, and lifestyle communities, fostering a deeper connection with the audience.
The campaign was immensely successful, garnering extensive coverage across broadcast, print, and online media outlets. This exposure significantly boosted website traffic and ticket sales for a public-facing, artist-led talk at the Fremantle Arts Centre, highlighting the profound impact and appeal of Kurunpa Kunpu | Strong Spirit.