Detail is engaged to support the contemporary arts festival the Fremantle Biennale through a national public relations campaign, influencer engagement and paid social media strategy.
The 2023 media relations campaign for SIGNALS 23, the fourth iteration of the festival, delivered 200+ pieces of press coverage. The campaign is estimated to have created 2.43 million views, with a combined potential audience of 188 million. Highlights included features in The Guardian, WA Today, Broadsheet, Perth is OK and Arts Hub and extensive coverage across The West Australian and PerthNow. Broadcast coverage was achieved across Channels 7 and 10, ABC Radio and 6PR.
Detail’s paid social media strategy and influencer engagement campaign significantly increased traffic to the Fremantle Biennale’s website and generated far-reaching organic social media coverage.
Detail’s campaign supported the Fremantle Biennale in achieving an estimated event attendance of 87,000+, a lift in sales of ticketed events, and significant growth on its digital channels including a 928% increase in Instagram followers and a 489+ increase in website page views.
For more information visit the Fremantle Biennale website.