The Fremantle Street Arts Festival has grown to become Australia’s largest street performance festival, with top artists from around the world travelling to the port city to showcase their talent. Each Easter long weekend the streets are filled with a whole lot of larger than life performances, showcasing the worlds of street theatre, comedy, circus and cabaret.
The City of Fremantle engaged us to look after publicity for the Fremantle Street Arts Festival from 2011-2014. The key objective was not only to build the profile of the Festival locally and encourage attendance, but also to promote Fremantle as a unique tourism destination.
Media familiarisations were organised with key travel journalists and influencers to promote Fremantle and build the Festival brand. Locally, widespread media coverage was consistently achieved with the Festival well-attended.
Over the years, the Festival’s presence continued to grow, attracting some of the world’s best street performers.