Located on the Island, Isle of Voyage was the third of five dining venues to open at the iconic Elizabeth Quay.
Combining a restaurant, bar, outdoor dining space and general store, the landmark
Florence Hummerston Kiosk was painstakingly relocated to the Island and transformed into a 250-seat urban sanctuary with spectacular views to the river and Perth city skyline.
High ceilings, timber floors and bay windows set the scene at the light-filled island oasis
where diners can enjoy early morning coffees, a lunch break with colleagues or
dinner and cocktails with friends.
As a new addition to Elizabeth Quay, Isle of Voyage were looking for way to introduce their unique offering to new customers, the wider community and key media and stakeholders.
Detail were engaged to concept, manage and deliver the launch event which saw over 150 guests head to the Island to experience the venue and enjoy a taste of the food and beverage menu ahead of opening to the public.
In addition to the launch event, Detail were also engaged to manage all publicity around the launch period as well as the venues social media channels.
A highly successful launch event paired with a strategic public relations and social media campaign worked to create talk-ability and drive visitation to the venue during the opening period.