Lakeside Joondalup are renowned for marking the arrival of the festive season with unique in-centre installations, events and festive activations.
In addition to their strong focus on the Christmas period, Lakeside Joondalup has also been home to Perth’s most iconic and beloved Santa Clause, Santa Ken for more than 30 years with families from all over Perth embarking on annual trips to the centre to have their photo taken with him year on year. His genuine beard and contagious Christmas spirit have become synonymous with the festive season and Ken a Christmas icon in his own right.
As part of Lakeside Joondalup’s 2016 Christmas campaign, Detail were engaged to deliver a large-scale event and publicity campaign that would work to share the Lakeside Joondalup Christmas spirit with the wider Perth community, drive visitation to the centre and promote the sale of Christmas portraits.
Working closely with the centre management team, Detail concepted and managed ‘Santa’s Day Out’ – a day where Santa and his helpers took to the streets of Perth in his bright red, convertible Mustang visiting iconic locations, tourist attractions and cool hang outs in and around the city, posing for Christmas photos and handing out gifts from Lakeside Joondalup on their journey.
The general public were invited to follow Santa’s journey and meet the Lakeside Christmas entourage at each location, creating their very own Christmas memory with Santa Ken in real time.