Lakeside Joondalup Shopping City is one of Perth’s premium shopping destinations and is home to over 300 speciality retailers and a distinctive selection of food retailers and restaurants.
In recognition of their unique food offering at the centre, Lakeside Joondalup partnered with the Good Food & Wine Show to host a VIP media and influencer preview, as well as a selection of in centre satellite food events for the local community to enjoy ahead of the official opening of the Good Food & Wine Show.
Detail were engaged to concept, manage and deliver the VIP event, coordinate the in-centre activations and manage all publicity around the partnership.
Celebrity chefs Gary Mehigan, Miguel Maestre and Anna Gare joined a hand-picked group of media and influencers in the food and lifestyle space at an exclusive long table lunch.
With limited space available in the centre, the challenge for the VIP lunch event was that of location. After careful consideration, the lunch was hosted in an empty tenancy in the centre – a tenancy that was completely stripped back, painted and converted into an event space, complete with an industrial kitchen, hanging floral installations, a public art element and a grand piano.
The public element of the partnership saw some of Australia’s most known and loved chef’s delivery the local community, a culinary experience like no other, as each celebrity chef too to the custom-built kitchen in the ‘Great Space’ to delight shoppers with free, live cooking demonstrations across the day.