Known for delivering exceptional school holiday activations, Lakeside Joondalup were responsible for bringing Perth’s very first Where’s Wally? Happiness Hunt to the centre in 2017.
This activation saw the centre bring to life one of the world’s most iconic characters, Where’s Wally? in giant and detailed installations dedicated to the colourful school holiday extravaganza. The exhibition showstopper was a larger-than-life classic picture book with 48 Wally figurines emerging from its pages, presenting onlookers with the challenge of finding the ‘real’ Wally.
As part of this school holiday activity, Detail were engaged to manage the publicity around the exhibition as well as concept, manage and deliver a VIP event to launch the school holiday period at the centre.
Detail worked to develop a guest list including local media, well-known Perth families and social media influencers in the parenting space with each guest was receiving a Where’s Wally? puzzle as their invitation to the event.
Hosted by Perth’s favourite ‘big kid’ Nathan Morris of Nova 93.7, the VIP event space in-centre was concepted by Detail and complete with red and white theming, catering, custom Lakeside Joondalup gelato, children’s activities and the opportunity for guests to meet the real Where’s Wally?