Megan Salmon has been creating beautiful womenswear fashion for more than 20 years, working from her studio in Fremantle. Originally trained as a painter, particularly of portraits and the human body, Megan brings a refined appreciation of form, colour and textiles in a label cherished by women wanting to look and feel their best.
Each season features unique textiles, drawn from Megan’s hand-painted images, photographs and designs.
Having established a strong presence in independent womenswear retailers nationwide through an effective wholesale strategy, the Megan Salmon brand was looking to grow its digital presence and online trade. Detail was engaged to manage the digital advertising strategy, including Meta and Google Advertising.
A 12-month targeted strategy focused on key consumer groups, search terms and locations. Campaigns were updated and optimised monthly, to feature new campaign imagery, engaging video content and new products to maintain conversion rates. The approach has yielded impressive results, with online traffic increasing by over 60% year on year, driving online sales to grow by 50% year on year.
Detail continues to work with Megan Salmon on their ongoing digital advertising and eCommerce strategy.
Explore Megan Salmon’s latest styles via the website.