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MIRVAC RESIDENTIAL – ILUMA PRIVATE ESTATE

Mirvac-Iluma_Dazzle-Fest-4
  • Digital
  • Events
  • Public relations
  • Social media

Iluma Private Estate by Mirvac is situated in the heart of Bennett Springs, a mere 25 minutes from the CBD and just minutes from the Swan Valley and the historic town of Guildford.

At Iluma, stylish homes reside amongst open streets, whilst picturesque landscapes and communal spaces create a backdrop for a life well-lived.

The focus is on green open space, spacious parklands and creating an active and engaging community for residents to be part of, and as such Iluma has become renowned for its state-of-the-art parks.

The arrival of Dazzle Park in early 2020, was a significant milestone for the estate and one that demanded a celebration, and so, Dazzle Fest was born.

The new centrepiece of the Estate was designed to encourage connection within the local community and provide an open setting for residents to meet new neighbours, share an afternoon with visitors and enjoy outdoor living.  The state-of-the-art Dazzle Park was designed to be enjoyed by all, from the community market space, to an entertainment amphitheatre and colourful kids’ playground.

With this in mind, a community-minded launch strategy was required and so, Detail were engaged to concept, manage and deliver the official launch event for the new park as well as manage the publicity and the paid and organic social media strategy around the event.

The event saw thousands of guests’ as well as a group of curated local influencers flock to Dazzle Park to celebrate the very best of life at Iluma. Guests enjoyed local artisan stalls, gourmet food trucks, live entertainment, free activities and the impeccable amenity of the park in full swing.

Following the successful launch event, Dazzle Park continues to be a thriving centrepiece of life at Iluma Private Estate and one that is enjoyed not only by residents and neighbours, but the wider community.

Detail continue to work with Iluma Private Estate, as well as Mirvac’s other award-winning masterplanned communities in WA including Osprey Waters, One71 Baldivis and Madox across their public relations, events, social media, digital marketing, community engagement and ongoing strategy.

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