MIRVAC | 50th Anniversary
- Community engagement
- Digital
- Events
- Marketing
- Public relations
- Social media
50 years of innovative and interesting projects, of creating communities for life and 50 years of the Mirvac Difference. The milestone that was Mirvac’s 50th anniversary deserved a party.
Detail was engaged by the Mirvac National team to celebrate this success over two nights, the first night with key stakeholders and guests, and the second with staff from the local and national teams.
The brief was big – to celebrate 50 years of passion and commitment. When it comes to Mirvac, the difference is in the detail.
Detail conceived, managed and executed the Mirvac 50th anniversary celebrations across two locations – Optus Stadium and The Ritz Carlton. Event elements included exquisite floral installations, high-end catering, live entertainment, door prizes, and LED screens showcasing Mirvac’s history.
The highlight of the Mirvac 50th anniversary celebrations was taking over Optus to create the self-pronounced ‘Mirvac Stadium’, complete with a light show in Mirvac’s signature navy blue and gold.
Detail continues to work with Mirvac to provide a range of services, including public relations and marketing support, event management, digital content and social media strategy and community engagement consultation.
