Detail-Mobilia-Poltrona Frau2
  • Events
  • Public relations

Mobilia is committed to introducing Australia to some of the world’s finest design with a constantly evolving collection of furniture, lighting, flooring and accessories.

We were enlisted to help promote the arrival of internationally-renowned Italian brand Poltrona Frau. Based in Tolentino, in the Marche region of Italy, the company has over 100 years of history.

A celebratory event was hosted for over 200 guests, including top clients, architects, designers and media. Campari created a signature drink for the evening, while live models occupied a dedicated Poltrona Frau space within the showroom, offering an immersive experience.

Guests were treated to a special surprise with a pop-up Italian restaurant by popular local haunt Monsterella. Their famous carbonara saw the restaurant fully booked, with guests dining well into the night.

This activity was accompanied by a traditional media campaign, reinforcing the event and generating exposure for Mobilia as Poltrona Frau’s exclusive WA stockist.

We also work with Mobilia on the Design Circus, which is a charity event known for hosting some of the world’s most illustrious design identities. Previous guests include Jaime Hayon, Patrizia Moroso, Doshi Levien and Michael Anastassiades.

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