Mobilia is committed to introducing Australia to some of the world’s finest design with a constantly evolving collection of furniture, lighting, flooring and accessories.
Each year Mobilia hosts the Design Circus, which is a charity event recognised for inspiring a culture of design in Western Australia. Previous guests include international design elite Jaime Hayon, Patrizia Moroso, Doshi Levien and Michael Anastassiades.
We were enlisted to generate exposure for the event and subsequently build Mobilia’s position as leaders in the WA design industry. A key objective was to ensure that the Design Circus was presented as a Mobilia initiative throughout the campaign.
Through traditional media relations and working closely with the team at Mobilia to create unforgettable experiences, the Design Circus brand has grown in WA to become a highly anticipated event within the design industry and beyond.
Since inception, the Design Circus has received extensive media coverage and continues to bring the world’s top design identities to Australian shores.