Fuelled by the unique spirit of our Port City, the Republic of Fremantle is an urban distillery and integrated hospitality venue located in Fremantle’s historic West End. Using a state-of-the-art still, the distillery is one of the few in the world crafting its premium spirits from scratch.
Master Distiller Oliver Kitson, formerly of London’s renowned gin distillery Sipsmith, has developed the Republic’s flagship range of spirits made from wine pressed and fermented in Western Australia. The result is a Full Bodied Gin, Aromatic Gin and Signature Vodka that celebrate the unique flavour profiles and tasting notes derived from the local grape.
In addition to producing world-class gins and vodka, the purpose-built venue features a Bar + Kitchen designed by leading Fremantle-based architects spaceagency, where guests can come together and share the spirit. Meanwhile, ‘Gin School’ sessions offer gin aficionados the opportunity to blend their own botanicals in mini pot stills and take home a bottle of their uniquely crafted spirit.
Detail has worked broadly with the Republic of Fremantle throughout the product and venue launch. Our work has included strategy development, press, digital marketing, content creation and social media management. We have also developed amplification tactics including the guerrilla marketing activation to launch their Citizens campaign, influencer engagement events and venue launch.
The highly successful venue launch has provided the perfect launch platform for the trade release of the product range in early 2021.
Detail continues to work with the Republic of Fremantle.