Following his first solo exhibition in 2012, Fremantle-based artist Ross Potter invited audiences to contemplate their perception of the natural world through his exhibition, WOOD.
Epic and thought-provoking, the exhibition was a departure from the architectural illustrations of historical buildings around Fremantle that Potter was renowned for, instead WOOD asked the audience to reconsider our relationship with the environment and appreciate the beauty of the natural world.
Detail worked closely with Ross on a local public relations campaign around the exhibition as well as the concept and delivery of the invitations to the official opening.
The opening night saw guests including potential buyers, media and social influencers preview the works at Fremantle’s PS Art Space.
Guests marvelled at the sheer scale of the works including a striking six-metre long sketch depicting a small twig given to Potter by his two-year-old nephew, while an installation of fallen timber created an immersive second dimension to the experience.
Supporting the opening night was a highly successful publicity campaign which included significant profile building opportunities for Potter and a major piece from the exhibition being acquired by the Janet Holmes à Court Collection.