It’s no secret – Detail loves its city and will advocate for Fremantle to anyone who will stand long enough to listen. With our office located in the heart of the historic West End and the majority of our team based here, we live and breathe it. If you need proof, you only need to look as far as Detail’s social media activity.
As such, Detail were thrilled to be engaged by the City of Fremantle to manage its visitor facing social media platforms. This includes content creation, scheduling, monitoring and optimising of the Visit Fremantle Facebook, Instagram, Twitter and Pinterest accounts.
With consideration to the City’s rapidly expanding built environment and community, Detail’s approach to the Visit Fremantle visitor facing platforms is to position the City as a sophisticated and progressive destination. To do this, it is essential to showcase the exceptional hospitality and retail businesses, unique architecture, rich history and diverse events on offer.
With a digital community exceeding 80,000 active members, the management of the visitor facing platforms requires daily monitoring and engagement. In addition, Detail is responsible for developing content which is relevant, accurate and engaging with respect to the City’s visitation goals.
Within the first six months of management, Detail have more than doubled impressions and engagement levels on the accounts, and grown the size of the digital community by 20%.
Images by Detail MC and Jarrad Seng.