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Set in one of Perth CBD’s beautiful legacy buildings, The Heritage encompasses three venues, The Heritage Wine Bar & Restaurant, The Heritage Wine Store & Bottle Shop, and Bobeche, a convivial late-night bar.
Detail is engaged by The Heritage to provide year-round public relations services, including assistance with concept ideation, facilitation of events and activations, and stakeholder engagement. Media relations, coupled with photography management have achieved widespread media coverage, increasing awareness and engagement for the brand.
In addition, Detail manages The Heritage’s digital marketing strategy, including website design and development, e-commerce strategy, email marketing, Google and LinkedIn advertising. A cohesive and considered strategy has amplified the reach of the business, and notably increased bookings and patronage at the venues.
Detail’s consistent marketing and public relations efforts support The Heritage to remain top of mind for discerning diners and wine enthusiasts looking to dine in the CBD or purchase liquor, in-store or online.