Toby’s Estate Coffee engaged Detail to introduce coffee lovers and cafes in WA to the locally roasted Black Swan roast and to raise brand awareness throughout the state.
Having already established a strong brand presence in the east and overseas, Toby’s Estate needed a strong team on the ground in Perth in order to infiltrate an already strong coffee market and to make people aware of the east Perth based roastery.
The outcome was the ‘Random Acts of Coffee’ activation.
Over a five-day period in October the purposefully designed Toby’s Estate coffee cart popped up in various iconic locations around Perth. The idea – to treat passers-by with complementary cups of the black swan roast.
Asking people to stop and savour the moment while taking in the view in locations such as Cottesloe beach and giving the busy workers rushing to work a reason to smile early in the morning in various locations from Cottesloe through to the CBD.