Our Journal

An edit of Detail’s news and inspiration. Expect our musings on travel, art and objects that we’re coveting, insightful Q&As with the Detail network and a sharing of recent work.

CATEGORIES

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Detail was engaged to develop a marketing strategy to take South Coast Hemp Foods to a broader market in order to scale vertical sales.

South Coast Hemp Foods

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The Fremantle Biennale celebrated its third iteration with CROSSING 21. The site-responsive festival concentrated its activity along the banks of the Swan River in 2021, bringing an extensive program of large-scale installations, participatory artworks, immersive performances, and events and workshops to the City of Fremantle. With 20 commissions, 36 core artists and 115 participating artists […]

FREMANTLE BIENNALE

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West Australian developer Saracen Properties purchased the Royal George Hotel in East Fremantle in 2017 with the vision of returning the heritage-listed Hotel to its former glory and reinstating it as a cornerstone of the local George Street community. The project offers Saracen a unique opportunity for the conservation, restoration and adaptive re-use of a significant heritage […]

ROYAL GEORGE REDEVELOPMENT

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Sephora is a beauty-retail concept founded in France. Their unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora’s own private label. Today, Sephora is a powerful beauty presence in countries around the world. […]

Sephora

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Detail has been working with Allure South Sea Pearls as their external marketing and public relations department for over five years. In additional to the ongoing brand development, we have managed the establishment of the online boutique, supported by a social and digital marketing presence.

Allure South Sea Pearls

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Victoria House is an innovative new development on the other side of Shenton Park. With a focus on nurturing community, Fini Group is undertaking a survey to help inform how the development will take shape. At the heart of the project is the restoration of the heritage-listed Victoria House, which will be reimagined to house […]

Victoria House

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It’s no secret – Detail loves its city and will advocate for Fremantle to anyone who will stand long enough to listen. With our office located in the heart of the historic West End and the majority of our team based here, we live and breathe it. As such, Detail were thrilled to be engaged […]

Visit Fremantle

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28 Lyall’s Designer Living Event, hosted in collaboration with Mobilia, was held in early March 2021 to drive sales during the development’s pre-construction phase. 28 Lyall sits on the fine line between art and architecture, pushing the boundaries of design to elevate everyday life. Designed by world-renowned architect practice Bates Smart, 28 Lyall will be the […]

28 Lyall x Mobilia Designer Living Event

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