Our Journal

An edit of Detail’s news and inspiration. Expect our musings on travel, art and objects that we’re coveting, insightful Q&As with the Detail network and a sharing of recent work.

CATEGORIES

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Perth’s Karrinyup Shopping Centre has undergone a major $800 million development which has seen the centre almost double in size to approximately 290 stores. With a collection of major international and Australian retailers spanning the likes of Sephora, Zara, H&M, UNIQLO, LEGO, Coco Republic and Scanlan Theodore, the new-look Karrinyup now has redefined the shopping centre […]

Karrinyup Redevelopment Campaign

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Detail has been working with Allure South Sea Pearls as their external marketing and public relations department for over five years. In additional to the ongoing brand development, we have managed the establishment of the online boutique, supported by a social and digital marketing presence.

Allure South Sea Pearls

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28 Lyall x Mobilia Designer Living Event

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Detail were engaged by the Western Australian Museum to develop the campaign platform for the ‘Vikings: Warriors of the North, Giants of the Sea’ Exhibition. When we think of Vikings, we think of fierce warriors wielding blades of iron and steel. We imagine sleek, powerful vessels carrying fearless raiders across treacherous seas to invade foreign […]

WA Museum | Vikings: Warriors of the North, Giants of the Sea

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Detail was engaged to manage the public relations, event and social media launch strategy for Cooee. Nestled in the banks of the Swan River at the Old Swan Brewery in Perth, Cooee is a place to call your place. With an inviting menu that runs from early morning, through to the sunning daylight hours and […]

Cooee | Z1Z TATTARANG

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The Republic of Fremantle is an urban distillery and integrated hospitality venue located in Fremantle’s historic West End.

Republic of Fremantle

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Perth hairdresser and ‘blonde-whisperer’ Kim Haberley opened the doors to her show-stopping salon Boho Blonde in August 2020. Not many businesses are lucky enough to be booked out before they open, particularly during a pandemic and recession. However, for Boho Blonde it’s business as usual. With a hairdressing career spanning 13 years, Kim branched out […]

Boho Blonde

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Detail are working with AMP Capital throughout the development of Karrinyup Shopping Centre. With construction well underway, Karrinyup Shopping Centre was looking to engage with social media influencers and take them on the journey as Karrinyup continues to evolve and deliver more of what they know and love. Working with the AMP Capital development team, […]

A Smashing Time with Karrinyup

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